Toothpaste has been around for decades


It does very little-to-nothing to remove plaque and biofilm from your teeth and gumline which can cause gum disease and gingivitis. Today’s toothpastes are mostly all made up of similar base ingredients.


Beyond the added fluoride for the prevention of cavities, today’s toothpaste provides Sensory Attributes but very little in the way Functional Attributes or Oral Health benefits.


Today’s toothpaste does not contribute to plaque and biofilm removal


Published studies have shown that brushing with water is as effective at removing plaque as brushing with toothpaste.


  • Plaque removal is around 30% to 50% at best
  • The mechanical action of the brush is responsible for almost all of the plaque removal


So why is toothpaste ineffective at removing plaque?


  • Insufficient shear stress of the liquid or paste to remove plaque and biofilm
  • Saliva quickly breaks down toothpaste into an ineffective saliva slurry
  • Breaks down at normal brushing speeds
Journal-Clinical-Periodontology“…moderate certainty that toothbrushing with a dentifrice does not provide an added effect for the mechanical removal of dental plaque.”

Journal of Clinical Periodontology

Cees Valkenburg, Dagmar E. Slot, Eric W.P. Bakker, Fridus A. Van der Weijden

The Protegera answer….Technology In The Tube!




  • A new toothpaste that removes over 90% of plaque and biofilm
  • Assists the brush in mechanically and naturally removing plaque and biofilm
  • All natural, microfibrillated cellulose network from Norwegian Spruce trees
  • Does not break down like normal toothpaste with brushing or saliva dilution