Improving oral health with science and advancing the daily routine of brushing and rinsing


We are a highly dedicated team of skilled scientists and experienced healthcare company entrepreneurs working closely with a great group of dental health professionals and industry experts. Our team has a broad base of experience in pharmaceutical and medical technology product development, regulatory affairs and quality controls, and business operations. Our lead technology scientists are highly skilled physical chemistry, microbiology, chemical engineering and formulation experts.


Our all natural microfibrillated cellulose technology platform is the result of many years of work and early investment made by our Parent company, NovaFlux, Inc. NovaFlux was founded by our Chairman and head of R&D, Dr. Mohamed Labib, PhD, and awarded numerous product development grants from the Department of Defense, DARPA, and over $30 million dollars from the National Institutes of Health since its inception.


We seek to identify large areas of unmet need and develop innovative solutions to improve standards of care and benefit people’s lives by applying a solid scientific approach and combining practical applications. At Protegera, we see a significant opportunity to improve oral health by enhancing the daily hygiene routine of brushing and using mouthwash. Learn more about what the $20 billion dollar toothpaste industry may be missing and how our “Technology In The Tube” can change toothpaste as we know it!