Today’s Toothpaste Does Not Remove Plaque*


About Us


We are a highly dedicated team of skilled scientists and experienced healthcare company entrepreneurs working closely with a great group of dental health professionals and industry experts. Our team has a broad base of experience in pharmaceutical and medical technology product development, regulatory affairs and quality controls, and business operations. Our lead technology scientists are highly skilled physical chemistry, microbiology, chemical engineering and formulation experts.

Toothpaste Reinvented


Toothpaste has been around for over decades. It does very little-to-nothing to remove plaque and biofilm from your teeth and gumline which can cause gum disease and gingivitis. Today’s toothpastes are mostly all made up of similar base ingredients.


Technology Platform


A patented micro-structured fluid and microfibrillated cellulose platform

  • All-natural cellulose sourced from Norwegian Spruce trees
  • A Generally Recognized As Safe (GRAS) ingredient by the FDA
  • Approved as a food additive
  • Sulfate free, parabens free, alcohol free and silicon free