About Us
We are a highly dedicated team of skilled scientists and experienced healthcare company entrepreneurs working closely with a great group of dental health professionals and industry experts. Our team has a broad base of experience in pharmaceutical and medical technology product development, regulatory affairs and quality controls, and business operations. Our lead technology scientists are highly skilled physical chemistry, microbiology, chemical engineering and formulation experts.
Toothpaste Reinvented
Toothpaste has been around for over decades. It does very little-to-nothing to remove plaque and biofilm from your teeth and gumline which can cause gum disease and gingivitis. Today’s toothpastes are mostly all made up of similar base ingredients.
“…moderate certainty that toothbrushing with a dentifrice does not provide an added effect for the mechanical removal of dental plaque.”
Journal of Clinical Periodontology
Cees Valkenburg, Dagmar E. Slot, Eric W.P. Bakker, Fridus A. Van der Weijden
Technology Platform
A patented micro-structured fluid and microfibrillated cellulose platform
- All-natural cellulose sourced from Norwegian Spruce trees
- A Generally Recognized As Safe (GRAS) ingredient by the FDA
- Approved as a food additive
- Sulfate free, parabens free, alcohol free and silicon free
The PCR for the MFC dentifrice (141) was comparable to three known marketed stain-removing dentifrices and had a significantly lower RDA (88 ± 6) than 5 other products. This gave it the highest CEI of the tested products (2.0). The MFC dentifrice was superior for promoting fluoride uptake into incipient enamel lesions compared to the USP reference dentifrice.